E-Commerce Stores
The Covid scenario unfolded as the greatest challenge ever faced by our client in their over a century of existence. They had become a landmark of sorts in the city over the period of 100 years.
Their customers visited over 9 branches of CROWN BAKERY spread all over the city.
But the pandemic ensured that there was hardly anyone coming to their stores to procure the freshly made produce. But, instead, they were frantically calling up all their branches and requesting if they could deliver the products to their homes.
CAKESKART was born when the client took on the challenge of the pandemic as a new opportunity to launch an online cake delivery service only for the city’s customers.
The branding challenge was to educate their loyal customers who were used to shopping in their offline bakeries and to get them online to view, choose and pay for the products online for delivery the same day or at a predestined date. All roads pointed online. Search Engines, Social Media Platforms and good old word-of-mouth marketing.
Backed by the 100-year-old CROWN BAKERY brand, CAKESKART assured their customers of the same quality of cakes, authentic ingredients and variety. All delivered to the comfort of their homes.
Today, as the client looks back, the journey has been challenging, but fruitful in the end.
Once assured of the same quality of products, the CAKESKART customers fully understood the convenience and efficacy of shopping for cakes online.
True to their brand tagline… CAKESKART is delivering happiness to homes.
- Clients:
CAKESKART - Category:
BrandingGraphicillustrationPhotographyWeb Design - Date:
20 May, 2021
